Packed, not briefed.













Bombay SapphireSocial Motion Programme | 2024–2025 A year of motion for a brand that doesn’t move much. On purpose. THE MOTION SYSTEM The programme was built around a few clear creative principles: • Premium restraint over loud motion • Editorial…

















Phoenix Marketcity BangaloreLaunch Campaign | 2011 We launched a mall.Mistook it for a five-star hotel. What do you call a place with concierge service, pianists, champagne, valet parking, and nine atria?A five-star hotel?Almost.Phoenix Marketcity was launching in Bangalore in 2011.And…










