Bombay SapphireSocial Motion Programme | 2024–2025 A year of motion for a brand that doesn’t move much. On purpose. Most social media motion today behaves like it drank three energy drinks before opening After Effects. Fast cuts. Loud transitions. Animation…
Tequila CazadoresSocial Motion Programme | 2024–2025 We didn’t animate the assets.We animated everything around them. A lot of alcohol advertising mistakes noise for energy. Fast edits. Louder music. More flames. More bottles flying at the camera. Tequila Cazadores needed something…
DitchItCampaign | 2016 – 2017 We launched a dating campaign. Spectacles got dumped. Most LASIK advertising looked like a science presentation. Clinical diagrams. Technical explanations. People smiling at invisible eye charts. We decided to make it feel human instead. Because…
HeliosSocial Media Campaign | 2013 Wear the watch.Watch the room. Most watch advertising talks about the watch. Craftsmanship. Precision. Swiss movement. Someone staring at a yacht. We went somewhere more interesting. Instead of selling the watch, we sold the reaction…
Ahsan Attar FullPrint Campaign | 2012 We made a perfume.The tree filed a complaint. Most jasmine perfume advertising looked exactly the same.Flowers.Fabric.Romance.Someone staring into the distance for absolutely no reason.We wanted to avoid all of that.SFP & Sons was launching…
Phoenix Marketcity BangaloreLaunch Campaign | 2011 We launched a mall.Mistook it for a five-star hotel. What do you call a place with concierge service, pianists, champagne, valet parking, and nine atria?A five-star hotel?Almost.Phoenix Marketcity was launching in Bangalore in 2011.And…