Category case study

We didn’t animate the assets.We animated everything around them.

We made a perfume.The tree filed a complaint.

Wear the watch.Watch the room. Most watch advertising talks about the watch. Craftsmanship. Precision. Swiss movement. Someone staring at a yacht. We went somewhere more interesting. Instead of selling the watch, we sold the reaction to wearing one. THE IDEA…

We launched a dating campaign. Spectacles got dumped.

Phoenix Marketcity BangaloreLaunch Campaign | 2011 We launched a mall.Mistook it for a five-star hotel. What do you call a place with concierge service, pianists, champagne, valet parking, and nine atria?A five-star hotel?Almost.Phoenix Marketcity was launching in Bangalore in 2011.And…

Bombay SapphireSocial Motion Programme | 2024–2025 A year of motion for a brand that doesn’t move much. On purpose. THE MOTION SYSTEM The programme was built around a few clear creative principles: • Premium restraint over loud motion • Editorial…