Part-Time Vampire















A three-ad campaign exploring one bad decision from three different perspectives.




We didn’t animate the assets.We animated everything around them.






Wear the watch.Watch the room. Most watch advertising talks about the watch. Craftsmanship. Precision. Swiss movement. Someone staring at a yacht. We went somewhere more interesting. Instead of selling the watch, we sold the reaction to wearing one. THE IDEA…

Phoenix Marketcity BangaloreLaunch Campaign | 2011 We launched a mall.Mistook it for a five-star hotel. What do you call a place with concierge service, pianists, champagne, valet parking, and nine atria?A five-star hotel?Almost.Phoenix Marketcity was launching in Bangalore in 2011.And…














