What If Brands Had Feelings?

What If Brands Had Feelings?

What if your playlist remembered your heartbreak, your shampoo longed for your touch, and your old Nokia still missed being held?

In this imaginative and poetic book, Deepak Santhanam gives voice to the brands we buy, love, and leave behind. Blending storytelling with creative insight, he reimagines logos and products as living characters with emotions of their own.

Not a branding manual or business guide — this is a journey into the hidden humanity of the marketplace. A book for creatives, storytellers, and anyone curious about the secret lives of brands.