What If Brands Had Feelings?
₹199.00
What If Brands Had Feelings?
What if your playlist remembered your heartbreak, your shampoo longed for your touch, and your old Nokia still missed being held?
In this imaginative and poetic book, Deepak Santhanam gives voice to the brands we buy, love, and leave behind. Blending storytelling with creative insight, he reimagines logos and products as living characters with emotions of their own.
Not a branding manual or business guide — this is a journey into the hidden humanity of the marketplace. A book for creatives, storytellers, and anyone curious about the secret lives of brands.
What is this book about?
It’s a poetic and imaginative exploration where everyday brands are reimagined as living, feeling characters. From your shampoo longing for your touch to your old Nokia missing being held, the book uncovers the hidden emotions behind the things we buy, love, and leave behind.
Is this a business or branding guide?
No — it’s not a business manual, strategy deck, or campaign guide. This book is part poetry, part cultural commentary, and part creative storytelling. It invites you to feel rather than analyze, making it a refreshing take on the world of brands.
Who should read this book?
Anyone curious about creativity, storytelling, or the emotional side of everyday life. Whether you’re in advertising, design, writing, or simply love thought-provoking books, What If Brands Had Feelings? will make you see familiar logos and products in a new light.
How is the book structured?
The book is divided into emotional themes — such as longing, love, envy, joy, exhaustion, and hope. Each section contains brand monologues written in a poetic voice, blending humor, nostalgia, and raw honesty.
What makes this book unique?
Unlike typical books on branding, this one turns brands into storytellers. It’s surreal, playful, and deeply human — a mirror held up to both consumers and the things we consume. It’s a book that dares you to listen to the brands that have been waiting to speak.
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