Hello, I am Deepak Santhanam, also known as the Creative Giant.
I am an Art Director, Designer, and Storyteller with over two decades of experience in advertising, design, and digital art. I love the challenge of turning thoughts into ideas and ideas into experiences that connect with people.
For me, creativity is a conversation between instinct and imagination. It is where design, photography, writing, and technology meet. I enjoy shaping ideas from spark to finish through brainstorming, storytelling, design, user experience, and front-end craft, always with one goal: to make creativity feel human and alive.
When I am not leading campaigns or mentoring creative teams, I write.
I am the author of three books that explore how ideas, emotions, and technology shape the world around us:
- I Am the Idea That Sells – a creative manifesto about the voice of ideas.
- AI Hacks for Everyday Life – practical insights on living smarter with AI.
- What If Brands Had Feelings? – a poetic journey imagining brands as emotional beings.
I am constantly learning, evolving, and creating. My goal is to combine storytelling, strategy, and design to make work that leaves a lasting impact.
That is a little about me, Deepak Santhanam, the Creative Giant.
Always curious. Always creating.